NewMotion: 2020 EV driver survey

NewMotion 10th anniversary event fully powered by batteries of six electric vehicles

Amsterdam, February 19, 2020 – NewMotion, a leading smart charging solutions provider for electric vehicles celebrated its 10th anniversary with the first V2X powered event, powered only by batteries of six electric vehicles (EVs). NewMotion used the V2X chargers that make it possible to take the power of the EVs to feed the energy to the event venues grid. During the event industry leaders talked about the future of mobility.

Almost half (45 percent) of electric vehicle (EV) drivers worry about a future lack of available charge points. This is shown by the NewMotion EV Drivers Survey 2020, the largest annual survey among EV drivers in Europe. The results were presented during the 10 year anniversary event of NewMotion yesterday in Amsterdam. In addition, half (46 percent) of the surveyed drivers mention an increase in the availability of charge points as the one thing that will significantly improve their charging experience.


Sytse Zuidema, CEO at NewMotion

 The use of a single charge card (41 percent) is also seen as an important improvement to the EV charging experience, since this will help to more easily access available charge points while on-the-go. A striking 77 percent of the respondents have a charge point at home while more than half of them (55 percent) have a charge point available at work. From the respondents who do not have a charge point at home, 53 percent say they also do not have one available at work. The survey shows that 61 percent of the people without a charge point at home use a standard socket to charge their EV at home, which can lead to safety issues such as overcapacity of the sockets and cables¹.

Ready for the next level in EV driving

“Electric driving is the undisputed future of mobility in Europe. The industry is currently at the crossroad of the mobility and energy transition as electric driving has become more popular and is upscaling into its next phase: mass adoption. We’re ready for the mass adoption of EV charging with our smart solutions that make charging easy and accessible for everyone,” says Sytse Zuidema, CEO at NewMotion during the company’s celebratory client event in Amsterdam. “At NewMotion, we want to lower barriers for EV driving. To make e-mobility accessible for everyone, the industry needs to mature, and we’d need to see improved collaboration between all parties in the energy transition, but particularly car manufacturersand EV charging solution providers . This will be the only way to live up to the promising future of electric driving.”

A handful of charge cards
The number of charge cards EV drivers need to carry around is also of considerable importance to drivers. EV drivers on average carry 2.5 charge cards and 15 percent even have 5 or more cards. EV drivers in France carry the most charge cards (3.48 cards on average), followed by Germany (3.37) and the United Kingdom (3.19). The situation is better in the Netherlands (1.82) most likely because most charge points are interoperable and because of the high volume of charge points, which is the highest in Europe.²

EV drivers demand price transparency

The price of charging is an important topic amongst EV drivers. 43 percent of EV drivers say they know what they will pay for a charging session before starting the session. 37 percent say they will specifically look up the price of a session before they start charging. Two out of five respondents say they’ve had at least one instance where the actual price of a charging session turned out to be different than a price shown beforehand at the charge point.

“This survey shows that one single charge card, as well as price transparency, are important topics for drivers. Improving on these topics will help with making electric driving more attractive to a broader audience,” says Sytse Zuidema, CEO at NewMotion. “We believe in the creation of an open and accessible public charging network to provide EV drivers with the ease of charging their vehicle anywhere. One roaming network, smart charging and full-service solutions will fulfil the desired ease of use for EV drivers.”


NewMotion 10th anniversary event fully powered by batteries of six electric vehicles

Charge convenience main priority for EV driver

For those who own a charge point, ‘ease of use’ is the most important factor when choosing a charging solution, with more than half (52 percent) citing this as their main purchasing driver. A third (33 percent) mention the price of the charge point as important, while a quarter (26 percent) say that a recommendation from a third party such as a leasing company, a car dealer or employer, as most influential to their decision.

European differences for charging at work

In the Netherlands, a charge point at work is quite common: 72 percent of the respondents say they have a charge point at work. The chance you’ll find a charge point at an office in the UK or Germany is significantly lower: only 29 percent of British respondents and 41 percent of the German respondents have this.

Cost savings as main driver

Saving money is the most mentioned reason for switching to an electric vehicle. 61 percent of EV drivers say they drive an EV to save money, closely followed by the driving experience (58 percent). A quarter of the EV drivers mention secondary benefits as an important driver to switch to an electric vehicle. The contribution to a better environment (10 percent) is not frequently mentioned as a main reason for switching to an EV, although EV drivers generally see themselves as ‘environmentally conscious’ (81 percent).

Current EV drivers are very enthusiastic about driving electric EV. Most people (86 percent) believe their next car will be an electric vehicle, while only 2 percent would switch back to a conventional (fossil fuel powered) car. Additionally, 9 out of 10 people would recommend an electric vehicle to others, only 3 percent indicate they would not recommend owning an EV to others.

‘Driving full electric: the norm in 2030’

EV drivers even believe driving electric will rapidly be the norm. 60 percent of EV drivers expect that ‘full electric’ will be the most dominant fuel type for cars in 2030. 14 percent expect ‘hydrogen’ to be the most dominant full type in the future, while 13 percent have high hopes for hybrid. Only 12 percent expect fossil fuel to remain the most dominant fuel type.

1 More info:

² Source: European Alternative Fuels Observatory, December 2019.

Comments are closed.