cinch, launched on July 10th 2019, is the new online service for finding, buying and selling used cars. cinch, which was developed by BCA, puts consumers in the driving seat of the purchase process and aims to dramatically raise the quality of leads passed to dealers and car supermarkets.
cinch was built in direct response to consumer research, feedback from dealers and market demands. It works by giving consumers more power over how they search for cars: they can search based on their lifestyle needs to find their perfect car from a trusted dealer network or car supermarket.
The site provides a quick, easy, personalised and jargon-free experience. Consumers can search, browse and learn more about what cars suit their needs, all in one place – to a point where they’re ready to buy. This way, cinch passes on better quality leads to dealers, with the aim of increasing conversion rates and removing inefficiency.
Built using the very latest web technology and processes, cinch will keep pace with new innovations, and can integrate into almost any existing partner system. cinch is aiming to grow quickly by working in partnership with leading dealers,car supermarkets and OEMs from across the UK. cinch only lists cars under seven years old that have covered 70,000 miles or less, making it an attractive and trusted offering to consumers. Many of BCA’s partner dealers and car supermarkets have already signed up with cinch, with more joining every week.
cinch was developed in response to consumer research*, which revealed that 26% of car buyers (just over 2 million of the 7.9 million people per year who buy a car) don’t feel confident finding and buying a used car, while 31% find the process daunting, and 45% (over 3.5 million people) do not enjoy the process of finding and buying a car.
cinch has been specifically designed to simplify the process, offering motorists a new, friendly way to search for and buy a used car – particularly those who find the current range of car options available overwhelming.
Jonny Crowe, Divisional CEO cinch said: “Every element of cinch has been built in direct response to what the dealers and consumers have told us they want from the car finding, buying and selling process. Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads in the current automotive market; we want to help.
“Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated enquiries. cinch cuts through this inefficiency, empowering dealers with better qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.”
cinch is a new brand from parent company BCA, and is a sister brand to webuyanycar.com, which will be working in partnership with cinch to provide valuations to those consumers looking to sell their car.