Audi bring new meaning to 'home delivery'
By Kyle Linsay
Friday, May 1, 2015 - 10:20
Would you trust this service?
With a little help from DHL and Amazon
Using keyless access technology, Audi have debuted their ‘connect easy delivery’ service which enables parcel deliveries to be made directly to the boot of a car – meaning no more redeliveries or trips next door
Audi connecteasy will be piloted this month and delivery will operate through temporary authorisation for keyless access to the car’s luggage compartment.
“Audi connect easy delivery helps save time and offers more convenience and flexibility – advantages that are increasingly important for the target group of a premium brand.” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG.
In the future, the service is to provide customers with the option of entering their Audi as the shipping address for online orders. DHL Parcel is providing the dispatching service in the pilot project while development partner Amazon is the first online retailer to offer customers the service.
Perhaps already sensing the security concerns that have become more and more apparent with keyless technology, Prof.Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG, emphasises the high security standards of the development project: “As with all of our connect services, the security of the car and of customer data has top priority for Audi. For us, Vorsprung durch Technik also means Audi customers should be able to use these kinds of innovative services with peace of mind and therefore enjoy true added value.”
If the Audi owner agrees to the tracking of their automobile for the specific delivery time frame, the DHL driver handling the parcel receives a digital access code for the boot of the customer’s vehicle. It can be used one time only for a specific period of time and expires as soon as the luggage compartment has been closed again. Similarly, Audi connect easy delivery customers will also be able to send letters and parcels from their own car in the future.
AUDI AG will test Audi connect easy delivery together with DHL Parcel and Amazon under real conditions in a pilot project which is to start in May in Munich, Germany. Best start hiding the bodies…