SEAT named best fleet dealer network
By Kyle Linsay
Friday, March 13, 2015 - 10:20
SEAT Leon range
SEAT takes title in 2015 Experteye Awards ‘Best fleet dealer network (sales)’ category
SEAT has been rated the best in the business by company car drivers, earning it the honour of top fleet dealer network for new vehicle sales in the 2015 Experteye awards.
What makes this trophy particularly special is the fact it reflects the opinions of fleet and business vehicle drivers themselves. Judging is based on data gathered through Touchpoint, Experteye’s driver satisfaction survey.
SEAT emerged the winner in its category, based on responses from around 40,000 lease vehicle drivers canvassed in 2014. The sporty Spanish marque was also the only non-premium brand to receive an award for excellence in fleet customer service.
Rick Yarrow, Managing Director of Experteye, said: “This is a tough category to win because it is based purely on drivers’ direct feedback, taken immediately after delivery of their new vehicle when the service experience is fresh in their minds.
“All the results are produced from the independent views we receive from company car drivers, making SEAT deserved winners of the best fleet dealer network for new vehicle sales.”
Peter McDonald, SEAT UK Head of Fleet and Business Sales, said: “The opinions of the men and women who drive our cars are crucial to our success in the business and fleet market. SEAT has made great strides in this sector in recent years and this is further proof that we are delivering satisfaction daily in both the quality of our models and our service. Our thanks go to them and to Experteye for the excellent way in which it monitors performance and customer satisfaction.”
Experteye’s driver data is not only important to motor manufacturers and dealerships, it also acts as a valuable tool for contract hire and fleet management providers to measure and manage their service levels, and those of their supplier network.