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33% increase in UK drivers awarded Fleet Elite status

By Kyle Linsay
Friday, March 13, 2015 - 12:55

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Iron Mountain, Stagecoach, First Bus and Other Fleets Shine as More Drivers Maintain Perfect GreenRoad Safety Scores

GreenRoad, the leading provider of driver-focused fleet performance management solutions, announced today that almost 6,000 UK professional drivers achieved Fleet Elite status for 2014, representing a 33% increase over 2013 Fleet Elite membership.

The percentage of drivers with perfect GreenRoad Safety Scores grew even more rapidly, demonstrating the effectiveness of the GreenRoad Driver Behaviour and Fleet Performance solution in helping drivers develop and maintain safe, fuel-efficient behaviour.

The percentage of drivers who achieved Fleet Elite status skyrocketed from 6.8% of GreenRoad drivers in 2013 to almost 9% in 2014. 132 drivers completed 2014 with a perfect GreenRoad Safety Score, 43% more than in 2013, whilst almost 720 drivers had near-perfect scores, indicating an average of just one risky manoeuvre per 100 hours driving.

These improvements are particularly significant in light of the growth in the total number of fleets and drivers using the GreenRoad solution.

Designed to motivate drivers and reward safe driving practices, Fleet Elite status is awarded to drivers who maintain a GreenRoad Safety Score* of five or less whilst logging over 500 GreenRoad driving hours during the calendar year.

Drivers earn the coveted bronze, silver or gold Fleet Elite badges in recognition of, respectively, one, two or three consecutive years of consistently outstanding safe and fuel-efficient driving behaviour.

“This year, we saw heightened excitement about the Fleet Elite programme among drivers as well as fleet managers. Drivers wear their Fleet Elite badges with pride and work hard to maintain their eligibility for Fleet Elite membership, year after year, in order to reach gold and silver levels,” said Dougie Portwood, Head of GreenRoad Change Management team of experts.

“Fleet managers confirm that the programme has had a significant positive impact on driver safety and performance, attributing its success to factors including the power of incentive programmes and across-the-board commitment of managers, drivers and unions to increasing safety and reducing operating costs.”

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