Volvo Opens Scandinavian Pop-Up Shops For First UK Preview Of S90 and V90
By Maddy Price
Tuesday, April 5, 2016 - 09:41
The new Volvo S90 and V90 will be unveiled to the UK public from this week at two exclusive Scandinavian pop-up shops in Reading and Glasgow shopping centres.
From Today (Tuesday 5th April) to Sunday 17th April, customers in The Oracle in Reading and Silverburn in Glasgow will get a chance to relax in a Scandinavian cafe and enjoy traditional Swedish Fika*, while experiencing first-hand the look and feel of Volvo’s two new premium cars that will be available in UK dealerships later this year. Joining the S90 and V90 will be the all-new XC90 launched last year – crowned SUV of the Year at the UK Car of the Year Awards in 2016 and Auto Express’s 2015 Car of the Year.
The S90 saloon has already won the accolade of Production Car Design of the Year 2015, voted for by a panel of professional car designers from around the world. Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation. The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment. The S90 is on sale now priced at £32,555 for delivery in autumn 2016.
The stylish and versatile V90 estate (article picture) is the latest in Volvo’s top-of-the-line 90 series models, sitting alongside the award-winning XC90 SUV and S90 saloon. Building on Volvo’s heritage in the estate segment, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate. The V90 is on sale now priced at £34,555 for delivery in autumn 2016.
Both the S90 and V90 come equipped with the intuitive 9-inch touch screen centre console as debuted on the XC90, the same stylish Scandinavian design features as well as an upgraded Pilot Assist programme – a semi-autonomous drive technology that will steer, accelerate and brake the car at speeds of up to 80mph – all fitted as standard.
The all-new XC90 is a fusion of clean Scandinavian design and luxurious exterior and interior details married with outstanding levels of technology, safety, performance and economy. It features a relaxing and spacious seven-seat cabin trimmed in high-quality natural materials such as soft leather, Scandinavian wood and crystal glass. The XC90’s central portrait-style touch screen includes pinch, zoom and swipe functionality to control the heating, in-car entertainment, navigation, phone and car set-up.
Volvo pop-up shops – locations and times
The Oracle, Reading – www.theoracle.com – the Volvo pop-up shop will be located on the lower mall, next to Superdry and opposite the Hollister store. Opening hours will be as follows:
Weekdays: 09:30 – 20:00
Saturday: 09:00 – 19:00
Sunday 11:00 – 17:00
Silverburn, Glasgow – www.shopsilverburn.com – the Volvo pop-up shop will be located near to Superdry, Debenhams and Swarovski. Opening hours will be as follows:
Weekdays: 10:00 – 21:00
Saturday: 09:00 – 19:00
Sunday: 10:00 – 19:00
For more information on the S90, V90 and XC90, please visit www.volvocars.co.uk
* Fika is considered a social institution in Sweden; it means having a break, most often a coffee and sweet treats, with one’s colleagues, friends or family. It’s more than your usual coffee break – it’s a cultural institution.