Toyota Prius passes three million worldwide sales mark
By Kyle Linsay
Friday, July 5, 2013 - 13:01
LOVED: Prius passes three-million mark
Toyota’s Prius is continuing to confirm itself as one of the world’s most popular cars after passing the three million global sales mark.
The vehicle, which hit the milestone last month, has sold more than 61,000 units in the UK since its 2000 market introduction.
Toyota have achieved the landmark 16years after the debut of the first generation model, a quirky saloon launched in Japan.
The car has now progressed through three generations, and become the standard-bearer for the high fuel and emission efficiency of Toyota hybrid power technology.
During its lifetime, the Prius has reduced CO2 emissions figures from 114 to 89g/km and reduced the cost of its hybrid powertrain by two-thirds.
In development of the current model, Toyota filed more than 1,200 patents, demonstrating a ‘continued commitment to technology leadership’.
The last two years has seen the Prius embrace a family of vehicles, including the Prius+, the world’s first full hybrid seven-seat MPV.
Toyota are expected to spend more than £5billion on hybrid technology research and development this financial year.
Projects include a new 651hectare R&D facility and a new 12-storey powertrain Development and Engineering building in Toyota City.