Ssangyong builds on new models and expanded dealer network
By Kyle Linsay
Thursday, August 27, 2015 - 15:00
“Tivoli is the biggest thing to happen to SsangYong,” says Paul Williams, CEO of SsangYong Motor UK at the launch of the brand’s new diesel powered Tivoli B-segment crossover, “but we’re certainly not a one-trick pony!
“For anyone who’s interested – and we are not in the habit of crowing about our sales successes, SsangYong was the fastest growing brand last month (+396% in the UK new car market)*, and recorded 1,918 registrations (cars and LCVs)*, year to date. And we are forecasting strong growth over the rest of this year and throughout 2016,” Mr Williams adds. “Total sales in 2014 were 1,739 (cars and LCVs), and we’re already up 108% on the same period (Jan – July) compared with last year. We should achieve 3,500 retail sales by the end of 2015, and are forecasting 5,000 for 2016.
* Source: – Society of Motor Manufacturers and Traders
“Growth is going to come from Tivoli – the petrol powered car launched in May is already getting excellent feedback from the press and all importantly from owners – other models in our now five-strong range, and the dealer network, which is both expanding and becoming increasingly professional. We currently have 55 sales & service dealers (plus 17 authorised aftersales centres), and looking to increase this to 65 sales & service dealers by the end of this year, and 75 by the end of next.
“Residual values are increasing all the time, and the three year forecasts for Tivoli are very strong – 47% over 30,000 miles/36 months**, a clear 4% points ahead of the sector average. This means we are now able to offer some highly competitive PCPs to customers who can purchase a new Tivoli from just £159/month. We also have three cars registered with Motability (Korando, Rexton and Turismo), so disabled motorists can lease a new SsangYong using their government funded mobility allowance. This is already proving popular, and we achieved over 100 sales in the first three months. ** Source: – CAP
“2016 model year cars arrive over the next couple of months, with the principal improvement being the addition of a 2.2 litre Euro 6 diesel engine to Korando, Rexton and Turismo, which is cleaner yet more powerful, quieter and smoother.
“Thereafter, Mahindra-backed SsangYong Motor Company has pledged to introduce a new car every year for the next three years, and will be showing another exciting new concept vehicle at the Frankfurt motor show next month.
“There’s a great deal going on here in the UK and in Korea, and to coin a phrase – SsangYong is definitely one to watch!” concludes Mr Williams.