A Showroom In Your Hand: Volkswagen Commercial Vehicles Launches Digital Sales Tool
By Maddy Price
Thursday, March 17, 2016 - 11:12
Volkswagen Commercial Vehicles has taken one step closer to the showroom of the future with the launch of a new iPad sales aid. Designed to improve the customer experience and streamline the van selection and purchase process, Volkswagen’s iPad sales aid makes choosing the right vehicle simple and straightforward.
The new iPad sales aid has been developed for use with all customers, regardless of whether they need one or a thousand vans, and offers a simple-to-use information source to help with the early stages of the sales process. The flexible tool offers a streamlined approach to selecting new vehicles with the aim of making the process quicker and more focused towards a customer’s business needs. It can be used in a showroom, or taken, as a ‘showroom in the hand’ to a customer’s premises for a meeting.
Highlights of the tool include a simple and intuitive ‘smart questions’ function which analyses the customer’s business needs, and, taking into account requirements for payload, dimensions, crew carrying capacity, economy and equipment, makes recommendations of suitable vehicles.
‘Know it now’ helps customers and sales staff quickly access key information, saving the need for multiple brochures and data sources; while a one-click email function enables all the information discussed during a meeting to be sent straight to the customer’s inbox for further review or reference.
A three month pilot has been run across 20 Van Centres within Volkswagen Commercial Vehicles’ dedicated network, with the new tool receiving positive feedback from customers and sales staff alike. Following a review of the pilot, it is planned that the iPad sales aid will be rolled out to the entire network of 72 Van Centres by the end of the year, and will become an integral part of the sales process thereafter.
Kirsten Stagg, head of marketing at Volkswagen Commercial Vehicles, commented: “Our new iPad sales aid is the next step in the journey towards the digital showroom of the future and is another example of how we are continuing to put our ‘Working With You’ strategy into action. As a brand we continue to look at introducing new and innovative products and services to help deliver the very best levels of service throughout the sales and aftersales processes.”