Seat Turns Virtual Car Handover Into Reality
By Maddy Price
Monday, June 6, 2016 - 12:12
A virtual handover of over 100 new SEAT Leons to a large corporate customer has given a strong indication of how technology could be used to enhance the delivery experience of cars to the next generation of connected drivers.
Using a personalised video deployed via a VR Gear headset and the latest Samsung S7 smartphone, 129 new Leon hatchbacks were presented to a group of drivers who will use the cars for field work with retail marketing agency Blue Square, who deliver ‘retail theatre’ for Samsung, bringing products to life for consumers in-store.
The virtual handover covered all of the car’s features, from operating the major controls to the in-car technology including the latest Full Link infotainment system, ensuring a comprehensive handover through a visual medium that can be re-watched if necessary.
Using technology substantially reduced the time required to deliver the vehicles, enabling them to make their maiden voyage from Newark to Scotland promptly.
Meeting a brief to generate excitement among the drivers, links with Samsung through both companies were utilised to execute the idea.
SEAT announced its own partnership with Samsung at last year’s Mobile World Congress, showcasing a Leon with connectivity technology incorporated to alter the car’s ambient lighting, climate control settings, favourite music and even a greeting message upon entering the car, as well as the ability to lock and unlock the car doors using a smartwatch.
Richard Harrison, Managing Director at SEAT UK commented: “SEAT took the challenge of capturing the imaginations of a group of connected drivers, and the virtual reality concept proved a real success.
“In keeping with SEAT’s ‘Technology to Enjoy’ ethos, smartphone technology can be embraced to deliver cars to our customers in even more efficient and exciting ways by our dealers, whilst video content offers huge scope for personalisation, including capturing that all-important moment of collecting your new car. I’m sure this is just a glimpse of where we could be heading in the not too distant future.”