A New Bespoke Vehicle Ownership Experience
By Kyle Lindsay
Monday, June 19, 2017 - 13:20
Mulgari Automotive, the specialist design, styling and tuning house, has launched a new bespoke vehicle ownership programme, Signature Vehicles, providing customers with an unrivaled ownership experience, with new vehicles tailored and built to personal specification.
Announced at an invite-only event, prospective customers were given exclusive access to the Signature Vehicle concept, a unique McLaren MP4-12C known as ‘Project Twelve’, and the first production cars to come from the new bespoke vehicle programme.
The Signature Vehicle programme provides customers with the opportunity to create a car as unique as their own signature, with a host of cosmetic, performance and interior upgrades available on new cars. The first production model to come from the programme, the Mulgari F56 SV, is based on the current F56 MINI Cooper S. Available across the entire the MINI range, the new bespoke models can now be ordered directly from Mulgari.
More power. More luxury. More you.
Instantly setting the F56 SV out from the standard car is a visual enhancement pack, which brings a more aggressive look to the current MINI Cooper S. This involves the removal of all chrome from the exterior with one of six colour accents added to the mirrors, belt line, brake calipers and front grille. New 18” lightweight sports wheels are added with a lower front splitter fitted to the front bumper. Custom exhaust tips hint at the heightened performance available in the F56 SV.
Mulgari unlocks the performance potential of the F56 MINI with a bespoke engine management program, a refined exhaust system and additional engine cooling resulting in a 23% increase in performance. Power is increased to 280bhp, with 290 lbft of torque now available. An entirely new suspension setup enables customers to take full advantage of the additional performance without removing any of the original model’s character. The F56 SV sits 30mm lower than the standard car, adding further presence to customer’s individual Signature Vehicle from the exterior.
Inside, every Mulgari Signature Vehicle undergoes a complete interior refit, with the seats, steering wheel and doors professionally retrimed in the customer’s choice of material and colour. Like the exterior, contrast stitching provides a subtle accent colour, while a host of non-standard options can also be specified.
Every Signature Vehicle is handmade-to-order to customer’s exact specification at Mulgari Automotive’s state-of-the-art Berkshire-based showroom and workshop. Signature Vehicle customers can expect an ownership experience similar to the loyal drivers of elite automotive brands. Mulgari designs every aspect of the car with the customer, offering access to exclusive options and looking after every detail of the vehicle to delivery and there after.
Benjamin Sunners, Owner, Mulgari Automotive, commented; “From our experience, we have seen how manufacturers can be frustrated by market requirements. Most customers come to Mulgari to ‘finish’ their car, unlocking its full performance and visual potential, and fitting options, some of which simply aren’t available from an OEM.
“The response to the Mulgari Project Twelve was overwhelming but we wanted to bring the fantastic experience of owning a bespoke car to more than a lucky few. Signature Vehicles delivers the ultimate customer experience in, what we feel is, the best fun car in the business. Taking a great car and enabling customers to make it truly theirs is what Mulgari has done for hundreds of customers and now they can have this experience at a dealer level, ordering a new car that is completely theirs from day one.”