Mercedes-Benz Achieve 50th Consecutive Sales
By Kyle Lindsay
Monday, May 8, 2017 - 11:20
Mercedes-Benz achieved record unit sales for the 50th consecutive month in April. In the first month of the second quarter, 180,599 vehicles with the three-pointed star were delivered to customers, which is 10.1% more than in the same month of last year.
Since the beginning of this year, unit sales have increased even faster. Compared with the first four months of 2016, 14.5% more vehicles have been sold this year: a total of 741,224 units. Mercedes-Benz was the premium brand with the most new cars registered in April in markets including Germany, Great Britain, Spain, Switzerland, Portugal, Japan, Australia, Taiwan, the USA and Canada.
“April was very successful for Mercedes-Benz: We achieved our 50th consecutive record month for unit sales and once again a double-digit growth,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “With the new S-Class, which had its world premiere at the trade fair in Shanghai in April, we want to continue the story of our successful luxury saloon car. So far, we have delivered about four million S-Class Saloons to our customers.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz increased its unit sales in April by 3.9% to a new high of 75,928 vehicles. This growth was driven not only by a new record for unit sales and double-digit growth in Great Britain, but also in Spain, Belgium, Switzerland, Sweden, Portugal and Poland. In Germany, the domestic market, the Stuttgart-based company with the three-pointed star achieved a 5% increase in unit sales in the first four months of the year; 95,171 Mercedes-Benz vehicles were handed over to customers in that period.
In the Asia-Pacific region, a total of 68,485 vehicles were delivered to customers in the fourth month of this year (+29.8%) – more than ever before in an April. In China, 47,627 customers were delighted to receive their new Mercedes-Benz, which is an increase of 35.3% compared with the prior-year month. This means that the company achieved best-ever figures in its biggest sales market both in April and in the first four months of the year. This is also true for the markets South Korea, Australia, Taiwan and India.
Since the beginning of the year, Mercedes-Benz posted new record sales in the NAFTA region. In the period of January to April this year, 126,191 vehicles were handed over to customers (+3.5%). In each of the United States (+1.0%), Canada (+13.2%) and Mexico (+37.7%), more customers received a new Mercedes-Benz than ever before in the first four months of a year.
Mercedes-Benz unit sales by model
The C-Class continued to be in strong demand and was the best-selling Mercedes-Benz model last month. A total of 33,666 customers took delivery of their new C-Class Saloon or Estate in April. The long-wheelbase version of the C-Class Saloon, which is sold exclusively in China, recorded best-ever sales figures once again in April.
The E-Class is as popular as ever. In April, 28,827 customers decided in favour of the E-Class Saloon or Estate, which is 52.4% more than in the prior-year month. This was a new April record for the two models. The success story of the new E-Class started a year ago with the market launch of the Saloon in Europe. Since then, more than 250,000 new E-Class Saloons and Estate models have been sold.
The SUVs from Mercedes-Benz posted best-ever unit sales in April and in the first four months of the year: 59,739 customers took delivery of their new SUV last month (+5.5%) and a total of 247,877 since the beginning of the year (+13.3%). The GLC made a major contribution to this success. Demand will be additionally boosted by the new GLA, which has been available from dealerships in Europe since April.
This April, 10,952 customers decided in favour of a two-seat or four-seat urban microcar from smart; the number since the beginning of the year is 45,108. The smart brand set sales records in the first four months of the year in China and Great Britain, two of its largest markets. Worldwide, the convertible version of the smart achieved particularly strong growth since the beginning of the year. Sales of the smart cabrio electric drive will now start in Europe this May.