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Infiniti announce new Head of PR

By Kyle Linsay
Monday, August 19, 2013 - 14:00

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BOSS: Simone Piattelli Palmarini

Simone Piattelli Palmarini is the new Head of Public Relations at Infiniti EMEA (Europe, the Middle East and Africa).

Based in Rolle, Switzerland, and reporting to Fintan Knight, Vice President of Infiniti EMEA, Mr Piattelli Palmarini takes up the reins on September 1.

He is an experienced communications professional who has worked across a spread of sectors.

Mr Knight said: “Infiniti has so many great stories to tell now and in the coming weeks.

“Simone’s wide-ranging experience and premium-brand emphasis makes him exactly the right person to get our messages across and share with everyone the energy, innovation and passion that is driving Infiniti forward.”

Later this year, Infiniti’s all-new Q50 premium sedan is launched on the market while the Infiniti Q30 Concept makes its global debut in Frankfurt on September 10.

Mr Piattelli Palmarini added: “This is a very exciting time for Infiniti with so much new product.

“With such a distinctive and vibrant premium brand there is a great deal that can be done on the communications front, and I am looking forward to the challenge of that immensely.”

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