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Ford announced as Glasgow 2014 automotive partner

By Kyle Linsay
Tuesday, November 5, 2013 - 11:00

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GAMES: Ford partner with Glasgow 2014

Ford will be the official automotive partner of the Glasgow 2014 Commonwealth Games, it has been announced.

The manufacturer, who have presence in 90% of Commonwealth countries, will provide the Organising Committee with 1,100 vehicles for use during the Games.

They will also provide transport for the 40-day Scotland leg of the Queen’s Baton Relay, the iconic 190,000km pre-cursor to the games.

Lord Smith of Kelvin, Chairman of Glasgow 2014, said: “It’s a proud moment in our journey to Glasgow 2014 to be able to welcome Ford into the sponsor family and we are excited to be working with them as our latest partner.

“The Glasgow 2014 Commonwealth Games are a great opportunity for sponsors to be involved in a unique occasion which reaches across the globe.

“Ford is perfectly placed to help us deliver a successful Games and leave a lasting legacy throughout the Commonwealth.

“With the success of the ticket launch, the volunteer programme and our commercial partnerships, we are on way to achieve a memorable Games experience for all.”

Ford will support the Games with a wide range of low-emission vehicles, including the Focus, C-MAX, S-MAX, Galaxy and Tourneo.

A dedicated lineup of Ford Focus Electric Vehicles will also be available to transport the Organising Committee.

Ford will also become an Official Partner of Team Scotland, Team England, Team Wales and Team Northern Ireland.

Mark Ovenden, Chairman and Managing Director of Ford UK, said: “Ford is delighted to be an Official Partner of Glasgow 2014 and to be able to support this important cultural and sporting event.

“Our best-ever vehicle range enables us to provide a fleet inclusive of low-CO2 cars that will help deliver a sustainable and inclusive event for a huge global audience.”

The Games will take place in Glasgow from July 23 to August 3, 2014, and feature 6,500 athletes and officials from across the Commonwealth.

Hundreds of thousands are expected to attend 11 days of world-class competition, with a global TV audience of more than one billion also predicted.

Michael Cavanagh, Chairman of Commonwealth Games Scotland, added: “It is great to have yet another strong global brand on board for 2014, and I am sure they will be a great partner for Team Scotland and the other Home Nations.

“Ford brings with them a long track record of support for sport and their expertise and passion will be beneficial in the run up to, and duration of the Games.”

Image courtesy of The Shaun Woods, with thanks.

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