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EE and RAC to deliver superfast connectivity to UK car fleets

By Kyle Linsay
Thursday, September 26, 2013 - 15:00

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RAPID: EE and RAC in superfast drive

Fleets nationwide are set to benefit from superfast connectivity after EE and the RAC announced a new cutting-edge business telematics product.

The system – an EE SIM embedded within the RAC telematics unit – will enable fleet managers to quickly and reliably track each individual vehicle.

Operators will be able to easily monitor location, mileage and fuel efficiency, as well as identify mechanical faults and diagnose the cause of breakdowns and collisions remotely.

The in-car telematics system also allows insurers to use driver behaviour, car condition and mileage data to more accurately tailor premiums, and decide who is at fault in the event of a collision.

Gerry McQuade, Non-Consumer Chief Marketing Officer at EE, said: “The rapidly increasing connectivity in the UK is fuelling a boom in M2M telematics, and EE is leading the way in this space.

“There are endless possibilities for its application in the automotive sector, and this partnership will enable RAC to ensure its customers are the first to reap the rewards of superfast connectivity.”

The service is initially rolling out on EE’s 2G and 3G network, though 4G services are planned for the near future.

Connectivity provided through EE means the RAC will also be able to communicate with customers directly.

David Aldridge, Director of Business Services at the RAC, added: “The RAC is dedicated to developing technology and networks that make significant differences to a business, both on an operational level and to the bottom line.

“As the UK’s largest mobile network provider and pioneers of the UK’s first 4G service, EE is a natural partner of choice for RAC, delivering telematics right to the heart of businesses to make managing a fleet of vehicles easier and more cost-effective.

“Our telematics technology offers fleet tracking and can even reduce the risk of accidents by up to 30%, which means that we can keep businesses moving on the roads more efficiently than ever before.”

Image courtesy of oleg.skl, with thanks.

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