Autorola online remarketing deal boosts VW Commercial Vehicles customer choice
By Kyle Linsay
Wednesday, June 5, 2013 - 11:55
Online remarketers Autorola have struck a deal with Volkswagen Commercial Vehicles in attempts to boost choice available for the manufacturer’s customers.
Around 2,000 trade buyers across the UK and Volkswagen Van Centre will now be able to access used vehicles from each other, increasing van visibility for customers.
All vehicles will be loaded onto the Autorola platform with photos and a detailed description, before being sold simultaneously online and on the dealer’s forecourt.
Roger Hawes, Used Vehicle and Rental Manager at Volkswagen Commercial Vehicles, said: “On average each of our Van Centres has around 25 used vehicles on its forecourt at any one time.
“By loading them onto the Autorola online sales platform there will be total stock visibility so we should see more sales between our Van Centres, and additional stock available to offer customers.
“Greater stock mobility will lead to more sales, and our Van Centres have already reacted very positively to this initiative.”
Through the Volkswagen Commercial Vehicles ‘Assured Used’ programme, its Van Centre network is able to retail vehicles of up to 5 years and 100,000 miles.
This represents a significant contribution to each Van Centre’s annual turnover.
Jon Mitchell, Sales Director at Autorola UK, said: “Used Volkswagen vans have a strong following and this agreement opens up dealer stock to every single registered trader on our network who buys from us on a regular basis and provides Volkswagen Van Centres with an additional source of used vehicles.”
Autorola is one of the largest online remarketing providers in the UK.
Image courtesy of Amarok, with thanks.