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Bridgestone extends Arla arrangement in major commercial win

By Kyle Linsay
Monday, February 2, 2015 - 17:00

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Bridgestone extends fleet agreement with Arla Foods.

The 13,500-strong global dairy farmer cooperative will continue to benefit from Bridgestone’s premium tyre range and holistic Total Tyre Care offering, with a renewed contract now in place up until 2018.

Supported by real-time monitoring and analysis of fleet performance, Bridgestone supplies Arla with the most cost efficient tyres. These products, services and systems are delivered by Bridgestone’s Truck Point network – Europe’s largest professional independent service network – combined with the specialist Bandag retread network.

Bridgestone’s Tyre Pressure Monitoring Systems (TPMS) and tailored package of support were both cited as major factors in the extension, with call-out times being reduced by up to 30% as a direct result.

Arla’s maintenance teams are also supported by Bridgestone’s fleet managers who offer specialist advice and consultation.

Bridgestone’s commercial sales director Greg Ward said: “We have demonstrated real value to Arla by not only reducing call-outs through our support, but also identifying opportunities to deliver fuel savings by way of our TPMS technology.”

To maximise efficiencies and fleet uptime for customers, Arla and Bridgestone are committed to a process of continuous improvement which includes on-site coaching and monthly performance reviews to identify and implement service improvements.

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