Itay Erel brings over 15 years of entrepreneurial leadership to the position, with extensive experience in business growth and strategic partnerships. He was most recently the CEO of Drive TLV, a prominent smart mobility innovation hub, and co-founder and former CMO of Zeek, a successful European gift voucher marketplace. As UVeye’s GM of UK and EU, Itay will drive the company’s European and UK expansion by developing go-to-market strategies, building and managing teams and strategic partnerships, and increasing revenue and market share in these regions.