Seat appoint Autorola UK in dealership remarketing plans
By Jack Stocks
Friday, June 27, 2014 - 12:30
APPOINTMENT: Seat in Autorola deal
Seat are the latest manufacturer to appoint Autorola as an online remarketing partner, aiding their dealer network sell overage stock and unwanted part exchanges.
Autorola and Seat are currently implementing the Autofind service across the 125-strong dealer network which currently sells around 33,000 used cars a year.
Seat UK dealers are being challenged with stocking 24-36month-old cars in addition to the 12month-old stock they can buy directly from the car maker.
David Ardern Used Car Manager at Seat UK, said: “We have a cross-section of dealers who dedicate different amounts of time and resource to used cars.
“We believe Autofind will help all the dealers manage the challenge of selling over age stock to Autorola’s 2,000 active buyers, but the early signs are that some dealers are also using the service to buy stock to add to their used car forecourts.”
Dealers simply sign up to the Autorola service and then can immediately buy or sell vehicles on the Autofind online portal, which currently has over 14,000 used cars and vans for sale.
Jon Mitchell, Autorola UK’s Sales Director, added: “We would like to welcome Seat and its network to the world of online remarketing.
“It provides a quick, easy and effective way of proactively managing your used car stock and the nationwide network of our buyers base means there is a large amount of used cars being bought and sold through the portal every day.”