New Volvo XC90 heralds company makeover

Wednesday, August 27, 2014 - 13:28
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volvo xc90

The new Volvo XC90

“We are not just launching a car, but re-launching our brand.”

Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90.

Three years in the making and part of a $11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising new technology in the form of Scalable Product Architecture (SPA).

“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, President and CEO of Volvo Car Group.

Delivering on its promise to introduce a visually striking automobile, the premium quality seven-seat SUV comes complete with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.

Symbolising this historic day in Volvo’s 87 year history, the new XC90 will be the first of its cars to carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” DRL lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.

“The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.

The new XC90 offers a range of two-litre, four-cylinder Drive-E powertrains, all of which provide an outstanding combination of performance and fuel-efficiency.

The top of the range XC90 Twin Engine, which combines a two-litre, four-cylinder supercharged and turbocharged petrol engine with an electric motor, offers an unrivalled combination of power and clean operation: around 400 horsepower with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle).

A full slide-show of the vehicle can be viewed HERE

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