ADAM proves popular, receiving 100,000 orders
By Kyle Lindsay
Wednesday, August 20, 2014 - 15:33
Can you Adam and Eve it?
ADAM, Vauxhall’s latest city car, has racked up 100,000 European orders after just 18 months on sale.
With over a million different specification and trim combinations, ADAM has introduced unprecedented levels of customisation, with every customer being given the chance to create theirvery own ADAM to reflect their individual style and personality with key markets being the UK, Germany, Italy, France and the Netherlands.
“Thanks to its striking design and over a million different spec combinations, ADAM has been a big hit with our customers,” said Tim Tozer, Vauxhall’s Chairman and Managing Director. “And if that wasn’t enough, Vauxhall is adding the robust ROCKS AIR to the ADAM range featuring an all-new 1.0-litre three-cylinder engine.”
The latest edition to the ADAM family, the ADAM ROCKS AIR is set to become the first urban mini three-door crossover when it goes on sale next month following its debut at the Geneva Motor Show. The ROCKS AIR model has its own unique body style – offering the same contemporary design as the original ADAM but with the toughness of a crossover and the coolness of a full-length folding canvas roof.