Jeep sales continue to grow in Europe
By Kyle Linsay
Monday, July 20, 2015 - 16:30
Jeep announced another record performance. For the 18th consecutive month, the brand continues to grow in the European region with June being the best month ever with 8500 sales and a 176% increase compared with June 2014. June was the best sales month ever in some of the major European markets as well, with France up by 491%, Spain up 358% and Italy up 309%, compared with the same month of 2014.
At product level, with more than 5400 units sold, the Jeep Renegade has been significantly successful in the month of June, and is now permanently among the most sold vehicles in its segment in some of the major European countries, being in the top 5 ranking in Italy.
The Grand Cherokee performance was as well positive. In June, compared with the same month in 2014, the vehicle had an 18% increase in sales in the European region, reaching the top positions in its segment in key countries like Italy, Switzerland and Poland.
An important contribution came as well from the iconic Jeep Wrangler whose sales in June grew by almost 50%, compared with June 2014, with the UK being up 79%, Germany up 60% and Spain up 57%.
The results of the second quarter were as well the best ever for the brand with 23,000 unit sales for the European region and an increase of 161% versus Q2 last year. With a total of almost 15000 units, Renegade played a key role, being in the top 5 in its segment in the Italian market, while Grand Cherokee ranked in the top 5 in Italy, Switzerland and Poland in its segment.
In the first half 2015 versus the same period last year, Jeep sales increased by 174% in Europe totalling 45000 units, with France being the best performing country (up 328% versus the same period the previous year), followed by Spain and Italy. Over the same period, a significant 168% increase on Cherokee sales was recorded with Switzerland being up 231%, Italy up 165% and Germany up 108%, while Grand Cherokee remained steadily in the first top 3 positions in its segment in Italy, Switzerland and Poland.