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What Inspires Škoda Designers- Part 1

By Maddy Price
Monday, February 15, 2016 - 16:26

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ŠKODA is carrying over their new emotive design language into the SUV segment. The SUV show car – the ŠKODA VisionS, which will soon be celebrating its world premiere at the Geneva Motor Show – provides an insight into the brand’s future large SUV model. In four YouTube videos, ŠKODA’s chief designer radiator Jozef Kabaň and his team now explain what drives and inspires them in the development of ŠKODA design language.

Aesthetics, functionality and crystalline effects – ŠKODA’s new design language emphasises the emotional character of the brand. This design language was first introduced two years ago through the VisionC study, and was subsequently launched into series production with the ŠKODA Fabia and ŠKODA Superb. ŠKODA is now carrying over the new line into the SUV segment with the VisionS show car.

For the lead up to the Geneva Motor Show on 1 March, ŠKODA will be releasing four new design videos. The first clip ready  below…

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