Enterprise acquires City Car Club
By Kyle Linsay
Wednesday, April 1, 2015 - 12:58
Reinforces position as leading UK mobility provider
Enterprise Rent-A-Car, the world’s largest vehicle rental business, today announced the acquisition of City Car Club, Britain’s biggest independent car sharing company.
The purchase reinforces Enterprise’s capabilities as one of the UK’s leading providers of mobility solutions to individuals and businesses that require a vehicle for an hour, a day or for longer periods.
Already one of the UK’s largest ‘car sharing’ providers to the public sector under the Enterprise CarShare brand, the acquisition strengthens Enterprise’s position as a leading player in the UK’s sharing economy.
Enterprise CarShare is currently operational across public sector organisations throughout the UK. With City Car Club being aimed at private and corporate renters, Enterprise will utilise the acquisition to support fast-growing demand for car sharing and mobility services among businesses as well as for leisure motoring.
The agreement covers all of City Car Club’s assets, including its 800+ vehicles, 45 employees and 30,000 members. Its vehicles are available to members 24 hours a day, seven days a week in 17 cities around the UK.
Enterprise vice-president, Brian Swallow, said: “This is an exciting time for mobility businesses such as Enterprise. We see the acquisition of City Car Club as a way of extending our service to business and private motorists looking for flexible travel options.
“Beyond the government’s stated aim to enhance the sharing economy, people and businesses are turning to rental as a simple and environmentally-responsible way of making journeys. Enterprise aims to provide all varieties of mobility and car sharing is an increasingly important part of the mix, particularly in cities.
Enterprise brings extensive experience of private user car sharing from the US, where its membership-based Enterprise CarShare programme currently operates in universities, businesses and for individuals in cities across the country.