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ATS Euromaster to launch ‘Little Gold Book’

By Kyle Linsay
Friday, February 27, 2015 - 14:14

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Big celebration

Tyre and vehicle maintenance specialist ATS Euromaster will celebrate its 50th anniversary at the CV Show 2015 with the launch of a guidebook for fleet managers

Dubbed the ‘Little Gold Book’, it will be packed full of essential need-to-know information to help van and truck fleet operators target improvements in cost control, uptime and productivity.

The booklet will be available free of charge from ATS Euromaster’s stand (4D10), along with celebratory 50th birthday cupcakes. There will also be an extra-special birthday cake on display and prizes to be won.

ATS Euromaster has increased the size of its stand by 25 per cent this year to mark its golden anniversary and is keen to celebrate with customers past, present and future.

Group Sales Director Peter Fairlie says the additional investment in the CV Show is a combination of celebrating the firm’s achievements since 1965, and rising confidence in the market.

He says: “It’s a chance to have strategic-level conversations with our customers and to encourage them to think carefully, and sometimes differently, about how they look after their vehicles and tyres. We also value the opportunity to hear from firms we don’t already work with about the challenges they are facing.”

Alongside celebrating the company’s achievements, ATS Euromaster will be promoting the full range of expertise it offers to commercial vehicle customers nationwide.

ATS Euromaster’s ‘Little Gold Book’ will also be available to download at www.atseuromaster.co.uk/business from 14 April.

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