Successful return to auctions for Mazda after £1.7million Manheim Coventry success
By Kyle Linsay
Monday, August 12, 2013 - 08:59
RETURN: Mazda back on auction radar
Mazda are back on the physical auctions radar after enjoying £1.72million-worth of sales at Manheim’s Coventry centre recently.
In total, 122 vehicles were offered and a conversion rate of more than 90% was achieved, with the auction attended by 43 buyers.
With the group buyers present, almost half of Mazda’s franchise network was represented.
The auction saw a strong performance for Mazda’s sixth generation cars, with the CX-5 model, along with the all-new Mazda6 accounting for 46 sales.
Supported by LeasePlan, the sale offered the Mazda buyers an alternative stock profile of cars.
Peter Allibon, Sales Director of Mazda Motors UK, said: “We are delighted by the success of this physical closed auction event.
“The brand repatriation offering of additional stock profiles proved very attractive to Mazda’s franchised dealer network, it was well attended and the quality and variety of the product on offer created a lot of interest, which resulted in very lively bidding.”
Neil Hodson, Group Sales Director of Manheim, added: “We were excited to deliver this important used car event for Mazda and combining both manufacturer and leasing product in the sale was very well received by the franchise dealers.
“We are proud to support Mazda with its remarketing programme and we are looking forward to developing our partnership.”
Mazda have a solus remarketing agreement with Manheim which has been operating a CyberAuction sales programme for the company since 2008.
Other services used by Mazda include Manheim’s Remarketing Management System, Manheim Direct, and photography of all Mazda wholesale vehicles by Manheim Retail Marketing.