Rebranding Project Delivers New Look For Dynniq Fleet
By Maddy Price
Wednesday, September 28, 2016 - 14:04
SMART technology provider Dynniq is rolling out a new look for its cars and vans as part of a major overhaul of its UK fleet.
The company, which delivers services for transport infrastructure across the UK and Ireland, changed its name from Imtech Traffic & Infra earlier this year after being acquired by new owners.
Now more than 230 operational vehicles have been rebranded and fitted with high-tech Motrak tracking devices in a unique deal with vehicle solutions firm Motiva Group.
The project, completed in just eight weeks, extends Dynniq’s long-standing relationship with Motiva, which will also supply new vehicles to the company’s nationwide fleet – many of them specially converted.
Elaine Wright, Fleet Manager of Dynniq, said: “The fact that the company changed its name created the need to change the logo on all cars and LCVs used by our staff.
“It’s important to us to ensure our branding is strong and consistent and that the corporate image is reflected within our vehicle fleets.
“We were also keen to optimise our operation by creating greater visibility of the fleet and the installation of asset tracking units will deliver that aim.”
Mrs Wright said the genuine one-stop shop solution provided by Motiva Group meant the company was the ideal partner for the project.
She added: “The team at Motiva was able to deliver everything we needed to precise specifications and to a very tight deadline.
“They have led the whole rebranding process, including the production and fitment of the new decals, and the company’s own Motrak telematics unit is one of the best on the market.
“It’s a user-friendly system that will help us to see where efficiency can be improved and should help us to make significant savings on costs.”
The rebranding, along with the installation of Motrak devices, is being completed this week.
Ian Birch, Strategic Sales Director at Motiva Group, said: “We provide an all-encompassing service that means we can meet every aspect of our customers’ requirements.
“So when Dynniq told us what they needed, we were able to tick all of the boxes.
“Few companies of our kind offer an in-house asset tracking device and I’d suggest even less could complete a deal like this in such a short period of time.”
Motiva is now working with specialist converters to supplement the 450-strong fleet with new Ford, Vauxhall and Toyota vans as well as Skoda Octavia cars.
Mr Birch added: “Dynniq is a company which provides a range of high-tech services and their vehicle requirements are quite specific.
“Many of their vans have to be internally modified and we have vast experience in supplying that kind of vehicle.
“We’ve appointed our own conversion partners for the project and will ensure every specification is spot on before handing them over.”