MG Motor UK Bucks The Trend
By Kyle Lindsay
Thursday, July 6, 2017 - 10:20
While the UK’s new car market is beginning to feel the effects of a challenging political and economic climate, Longbridge-based MG Motor UK is seeing a five per cent increase in year-to-date sales figures, according to the latest data from the Society of Motor Manufacturers and Traders (SMMT) released today, 5 July 2017.
The SMMT figures highlight that new car sales in the first half of 2017 declined by over one per cent over the past six months. However, MG continues to show strong year-to-date growth, thanks largely to the roll-out of MG3 and MG GS models and the expansion of its dealer network.
With more than 77 dealers now retailing under the MG brand, represented by large and small groups as well as quality independents, the brand is one of the fastest growing in the UK. MG is committed to growing the network even more throughout the rest of 2017 by attracting progressive dealers that are passionate about driving the MG brand value of honestly priced vehicles. With engaged dealers delivering great service, MG Motor UK expects to have close to 90 dealers in place by the end of 2017.
Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, comments: “Our straightforward approach to franchising and low cost of set-up appeals to forward-thinking dealers that want to be part of a dynamic and successful organisation.
“Thanks to the commitment and passion of our dealers, we continue to buck the trend on new car registrations. Well-equipped, well-designed and well-priced, our models are proving an attractive proposition for dealers and customers alike.
“We increased our figures by almost 33% from 2015 to 2016 and are already tracking 5.12% up again this year. We are aiming to push figures even higher this year, thanks to continued penetration of the MG3 and MG GS and the launch of the much-anticipated MG XS.”