L&L Automotive Group, has chosen Cooper Solutions’ FullAppraisal and FullAuction to support its focus on expansion. Seamless integration of these services into its business has resulted in increased profits on part exchanges by 550%.
As a certified used approved Mercedes-Benz retailer, L&L Automotive in Hertfordshire, is harnessing the power of FullAppraisal, the mobile vehicle appraisal tool, to ensure cars are properly prepared and accurately described, ready for resale. By pulling in data from pricing guides, sales executives have a good starting point for part-exchange values, which can be provided to customers along with supporting images so they can review how a retailer came to their decision. Removing the traditional paper and pen appraisal process provides customers with the modern retail experience they expect, whilst sales managers can track how many appraisals carried out are converted into sales.
Andrew Gallacher, General Manager and Sales Director for L&L Automotive, explains, “FullAppraisal has replaced our traditional method for pricing cars, which involved calling upon a select group of traders to provide reasonable estimates, so we now have even greater confidence that we are benefiting from a high quality appraisal. And because FullAppraisal pushes vehicle information through to FullAuction, it has become an integral part of our resale process, making the whole procedure more efficient, faster and professional.
“It’s been a similar experience with FullAuction, which has boosted business confidence alongside increased monthly profits. As a result, we have reinvested in the businesses with the appointment of a dedicated used car controller, who has the sole responsibility of moving stock. Thanks to FullAuction, we now trade to industry respected dealers without incurring marketing expenses and with streamlined, automatic payments on sales, the whole process is slick and efficient.”
FullAuction is an electronic trade-only auction site, maximising margins for buyers and sellers alike with no listing or buying fees. Connecting FullAppraisal with FullAuction, means an accurate appraisal and a realistic auction grade – inaccurate appraisals mean a loss at auction. Vehicles can be offered to the trade whilst still on the retailers’ premises providing a seamless end-to-end trade management solution.
Gallacher adds, “Our business has grown in partnership with Cooper Solutions and its Client Support team, which ensures we continue to deliver a high quality, individual service, which our customers’ value. Cooper Solutions’ biggest strength is its ability to design tools that integrate seamlessly into the business. In addition, the team is reliable, responsive and adapts to suit our changing needs.”
Barry Cooper, Managing Director of Cooper Solutions, says, “We work closely with customers to help them maximise the benefits of our services, support business growth and make a tangible difference to their bottom line. As a long-standing customer, L&L Automotive has seen the benefit from streamlined appraisals and sales that supports their business by boosting profits using the power of FullAppraisal and FullAuction.”
L & L Automotive is a certified Mercedes-Benz, smart and Mercedes-AMG franchise retail group based in Hertfordshire, offering new and used sales, plus fleet and business services and finance.
