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Brake urge fleets to register for ‘key’ CSR road safety seminar

By Kyle Linsay
Friday, September 6, 2013 - 13:00

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SEMINAR: Brake invite fleets to talk safety

Road safety charity Brake are inviting fleets to a webinar on the relationship between corporate social responsibility and promoting road safety.

Held on Thursday, October 3, between 10.30am and 12pm GMT, the webinar is, according to Brake, an ‘essential learning opportunity for managers’.

It will discuss approaches to corporate social responsibility (CSR) and how work-related road safety fits into the wider CSR context.

Delegates will learn the importance of community initiatives such as Road Safety Week, and hear from companies who have successfully integrated road safety into their CSR strategies.

Fleet safety experts Dr Will Murray, Research Director of Interactive Driving Systems, and Tracey Scarr, CSR Manager of Arval, will explore the importance road safety to CSR.

They will also address how it fits into the bigger picture, and how fleets can disseminate road safety messages to colleagues and supply chains.

In addition, Simon Gray, Fleet Compliance Manager from MITIE, is scheduled to present a case study on the steps his company have taken to engage their drivers with road safety.

Ellie Pearson, Senior Professional Engagement Officer at Brake, said: “Work-related road safety should be a key part of the CSR strategy of any organisation employing drivers.

“In today’s competitive environment it’s increasingly important for businesses to demonstrate their social responsibility, which they can do by improving safety and minimising environmental impact.

“This webinar is essential training for managers in organisations with at-work drivers; attendees will learn how to create a road safety culture both in their organisation, and in the wider community.”

Ms Scarr added: “Arval takes a proactive approach to CSR across the areas of environment, road safety, charity/community and the workplace.

“We are keen to raise awareness of the importance of putting road safety at the heart of a business’s CSR strategy and the ways in which you can do this.”

Attendance costs £20, plus VAT, for Brake subscribers and £40, plus VAT, for non-subscribers.

To book a place, contact Brake on admin@brake.org.uk or 01484 559909.

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