Eight Ways To Deliver An Effective Telematics Strategy
By Tony English
Wednesday, April 19, 2017 - 12:30
Define your current situation, and plan accordingly
Investing in telematics can be costly, so it’s important to evaluate your current position in order to understand why you need a solution and how it can help you to move in the direction you want to go. Telematics is not a quick fix solution, therefore it is worth doing the relevant research to determine how the software will benefit you, whether it’s reducing costs, optimising driver performance or increasing fleet efficiency, and what budget you will need.
Set realistic targets
Establishing targets and expectations that are achievable will keep you and your team motivated, and turn your success into a reality. What is practical and achievable for your business in the short, medium and longer term? Do this work well in advance so you can accurately and consistently measure the impact of your strategy, and use it to inform your choice of telematics product and partner.
Research and compare what’s out there before you buy
Look carefully for third-party solutions that align with your company’s needs and can deliver as cost effectively as possible. Take into account proven successes of potential suppliers in similar businesses and environments, and use both business references and your own network to help you make an informed decision about where to invest your budget.
Work as a team
Make sure that both you and your chosen service provider put together a strong project team who understand the goals you have already set and what’s needed to get there. Establish processes such as regular meetings and calls to help maintain focus, and train employees when required – it will go a long way towards boosting confidence and securing their buy-in.
Include your drivers and unions in the process from the start so they understand what is coming and why the business is investing in telematics. Put an incentive in place for the team where savings are proven. Strong communication and feedback processes will help everyone involved to support the strategy and take a positive interest in its success.
Keep an absolute focus on your data
Make sure that your chosen telematics system is providing the data that you need – where there are issues, deal with them quickly. A good idea is to do a pilot test before complete implementation just to make sure it’s working properly. The system alone will not deliver success – collecting, analysing and acting upon the data it provides are just as important.
Always look to improve
Once you have met your goals, put in place a continual improvement plan. The work doesn’t stop – look for ways to evolve your system and make the most of all the features. Regularly engaging with your employees to get their feedback is also a great way to ascertain where improvements or changes might be needed.
As you meet and surpass targets, hit milestones and see tangible benefits, be vocal about it and commend your team. There’s nothing like a positive celebration to boost morale and keep working towards broader, long-term goals.
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